Non-Financial Information versus Financial as a Key to the Stakeholder Engagement: A Higher Education Perspective

In light of the increased demand for greater accountability and legitimacy, new disclosure mechanisms based on non-financial transparency have emerged. Universities cannot be left behind with respect to these social demands. In addition, continuous competition in excellence is driving higher education organizations to exhibit a greater visibility of their results, necessarily incorporating more non-financial aspects to boost stakeholder engagement. The novelty of this work lies in the analysis of the real state of non-financial vs. financial information in both public and private universities and in the exploration of their influence on stakeholder online engagement. To this end, a content analysis of the universities’ web pages and Facebook profiles was conducted, and a multivariable linear regression analysis was performed. The main results show that private and larger universities that lead Webometrics for Google Scholar Citations, and those that have gradually been adopting financial reporting, are the most interested in implementing Facebook as a two-way communication strategy. It seems that stakeholders react more to financial transparency and, therefore, universities still prefer financial disclosure to improve accountability

Social Responsibility information disclosure: Comparison between public versus private company in Spain

The aim of this paper is the comparative analysis of the online information disclosed regarding social responsibility between public and private companies, as well as their determining factors. To this end, a comparative analysis followed by a multiple regression analysis was performed. The findings indicate that public companies have greater availability of information in their websites concerning the economic and environmental impact of their activities than private ones. Likewise, it is evidenced that “type of property” is a determining factor for transparency practices.El objetivo de este trabajo es examinar la información sobre responsabilidad social divulgada online por empresas públicas frente a las privadas y sus factores determinantes. Para ello, se ha realizado un análisis comparativo así como un análisis de regresión múltiple. Los resultados muestran que las empresas públicas disponen en sus páginas web de mayor información referente al impacto económico y medioambiental de sus actividades, que en el caso de las privadas. Asimismo, se evidencia que el factor “tipo de propiedad” es determinante en las prácticas de transparencia

Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook

Health organizations, continuously exposed to public scrutiny due to the social relevance of the services provided, have adopted social media to disseminate information about health but also about themselves, and thus, reducing uncertainty and improving communication. In this context, users’ participation in social media has become one of the main indicators of their effectiveness, highlighting the importance of analyzing which factors enhance online engagement. This research extends the number of variables identified in prior studies and analyzes 19,817 Facebook posts from 126 health organizations. Using multivariate linear regression, explanatory results show that economic and organizational attributes, and factors related to the social media posts, both contribute significantly to explain the engagement reached in social media by those organizations. According to our findings, health organizations are not taking enough advantage of social media to engage with their current and potential users. The dissemination of relevant information using visually attractive formats could help draw the attention of consumers, both to reach a higher commitment with the organization and to create value for societ

EL ROL DE LOS CÓDIGOS DE CONDUCTA EN EL FOMENTO DE LA ÉTICA PÚBLICA: UN ANÁLISIS COMPARATIVO ENTRE MÉXICO Y COLOMBIA

RESUMEN En los países Latinoamericanos y en especial México y Colombia, existe un creciente interés por fomentar la ética en el ámbito público, ya que se considera una parte integral de los mecanismos para fomentar la democracia y buenas prácticas en el sector. En base a estos precedentes el presente trabajo tiene como objetivo el análisis comparativo de los valores que fomentan los códigos de conducta de los ayuntamientos de México y Colombia. Los resultados muestran que existen diferencias significativas en los valores transparencia, honestidad y justicia. En este sentido, los Ayuntamientos colombianos prestan un mayor interés por comunicar la importancia del acceso a la información pública, mientras que los mexicanos realizan un mayor énfasis en promocionar conductas que garanticen la honestidad y la equidad de los funcionarios públicos. ABSTRACT In Latin American countries and particularly in Mexico and Colombia there is an increasing demand for improving ethic in the public sector, due to it is an integral part of the mechanisms for boosting democracy and best practice. Based on these considerations, this paper aims to perform a comparative analysis of the values that are fostered by the codes of conduct from Mexican and Colombian local governments. The main findings show that there are significant differences in the values transparency, honesty and equity. In this regard, the Colombian local governments pay a greater attention to the importance of the access to public information while those Mexican give more emphasis in promotion conducts that guarantee the honesty and equity of the public servants

Análisis de las memorias de sostenibilidad de la banca internacional

La imagen del sector bancario ha quedado dañada con la última crisis financiera sufrida a nivel global, siendo patente la desconfianza generada hacia las entidades financieras por parte de los diferentes stakeholders. La responsabilidad social corporativa, y particularmente la divulgación del desempeño socialmente responsable, es una herramienta al servicio de la recuperación de la imagen y confianza en el sector. Este trabajo tiene como objetivo analizar la divulgación de información sobre responsabilidad social corporativa (RSC) en el sector bancario internacional mediante el análisis de contenido de las memorias de sostenibilidad y la estimación de un índice de responsabilidad global. El estudio concluye que la información divulgada es heterogénea, siendo la dimensión económica la más divulgada, seguida del enfoque de gestión, para situarse como las dimensiones con menor presencia en las memorias de sostenibilidad, la ambiental y soci

A vueltas con el fondo de comercio

This work enters upon the unresolved problematic, already traditional in the economic, financial and countable ambit, and that has to do with the commercial fund. To analyze it, in front of an empirical process, we usually adopt a descriptive and normative point of view, for what is being searched is the rational comprehension of the phenomenon and its causes, more than a description of the practice which, as an interested part in the combinatory process of business, presses towards changes that fluctuate in function of the economic effects produced by the environment�s situation, fundamentally through taxes. The objective of the work is to define the concept of commercial fund in function of the theories that sustain such concept, so as to be able to assign its property, and at the same time to approach the action of the countable regulations and the problem of the asymmetry of the information generated in the chosen model.Este trabajo aborda la problemática, ya tradicional en el ámbito económicofinanciero y contable, aún no resuelta, y que tiene que ver con el fondo de comercio. Para su análisis, frente a un proceso empírico se adopta un punto de vista descriptivo y normativo, en tanto que lo que se busca es la comprensión racional del fenómeno y sus causas, antes que una descripción de la práctica que, como parte interesada en el proceso combinatorio de negocios, presiona hacia cambios que fluctúan en función de los efectos económicos que la situación del entorno produce, fundamentalmente vía impuestos. El objetivo del trabajo es el de acotar el concepto de fondo de comercio en función de las teorías que sustentan el mismo, así como poder asignar la propiedad de éste, al tiempo que se aborda la actuación de la regulación contable y el problema de la asimetría de la información generada en el modelo elegido

Políticas públicas de transparencia en Sudamérica. ¿Regulación estricta o regulación laxa?

Given the increase in the demand for transparency, South American countries are adopting laws on access to public information. In this context, this article aims to examine the level of compliance with strict and lax regulation of transparency, by the local governments of South America. For this, an index of content is elaborated that is analyzed from a descriptive point of view. In addition, through different statistical regression models, the environmental factors that favor compliance with the disclosure of strict information are examined. The results show that there is still a long way to go to improve transparency, the disclosure of information, both legal and voluntary, being totally related to the environment in which it operates. By way of conclusion it is determined that the presence of the Transparency Law is not enough for the manager to disclose more information than the strict one, being a matter of attitude rather than laws.Ante el incremento de la demanda de transparencia, los países sudamericanos están adoptando leyes de acceso a la información pública. En este contexto, este artículo tiene como objetivo examinar el nivel de cumplimiento de la regulación estricta y laxa de transparencia, por parte de los gobiernos locales sudamericanos. Para ello, se elabora un índice de contenido que es analizado desde un punto de vista descriptivo. Además, a través de diferentes modelos de regresión estadística, se examinan cuáles son los factores del entorno que favorecen el cumplimiento de la divulgación de la información estricta. Los resultados muestran que queda mucho camino por recorrer para mejorar la transparencia, estando totalmente relacionada la divulgación de información, tanto legal como voluntaria, con el entorno en el que se desenvuelve. A modo de conclusión se determina que la presencia de la Ley de transparencia no es suficiente para que el gestor divulgue más información que la estricta, siendo una cuestión más de actitud que de leyes

Non-Financial Information versus Financial as a Key to the Stakeholder Engagement: A Higher Education Perspective

In light of the increased demand for greater accountability and legitimacy, new disclosure mechanisms based on non-financial transparency have emerged. Universities cannot be left behind with respect to these social demands. In addition, continuous competition in excellence is driving higher education organizations to exhibit a greater visibility of their results, necessarily incorporating more non-financial aspects to boost stakeholder engagement. The novelty of this work lies in the analysis of the real state of non-financial vs. financial information in both public and private universities and in the exploration of their influence on stakeholder online engagement. To this end, a content analysis of the universities’ web pages and Facebook profiles was conducted, and a multivariable linear regression analysis was performed. The main results show that private and larger universities that lead Webometrics for Google Scholar Citations, and those that have gradually been adopting financial reporting, are the most interested in implementing Facebook as a two-way communication strategy. It seems that stakeholders react more to financial transparency and, therefore, universities still prefer financial disclosure to improve accountability

Divulgación de información sobre responsabilidad social: Comparación entre la empresa pública versus privada en España

The aim of this paper is the comparative analysis of the online information disclosed regarding social responsibility between public and private companies, as well as their determining factors. To this end, a comparative analysis followed by a multiple regression analysis was performed. The findings indicate that public companies have greater availability of information in their websites concerning the economic and environmental impact of their activities than private ones. Likewise, it is evidenced that “type of property” is a determining factor for transparency practices.El objetivo de este trabajo es examinar la información sobre responsabilidad social divulgada online por empresas públicas frente a las privadas y sus factores determinantes. Para ello, se ha realizado un análisis comparativo así como un análisis de regresión múltiple. Los resultados muestran que las empresas públicas disponen en sus páginas web de mayor información referente al impacto económico y medioambiental de sus actividades, que en el caso de las privadas. Asimismo, se evidencia que el factor “tipo de propiedad” es determinante en las prácticas de transparencia

Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex

There is no doubt that Inditex Group has had an impact on fashion retailers’ industry, with this company group being considered as one of the trendsetters in such industry. Based on that, the objective of paper is twofold: the first is to analyse the different levels of online engagement reached by the Inditex Group via social media, and the second is to analyse the main characteristics that cause the online participation reached, focusing in the online engagement that motivates giving a feedback. For this purpose, the Facebook pages of the eight retail brands of this group have been analysed. Results show that, in the context of fashion retailers’ industry, social media activity does not necessarily entail higher levels of stakeholder engagement. Furthermore, topics should be focused on new collections and tutorials or tips of beauty and fashion to engage stakeholders in commenting posts. Likewise, the content should be presented using diverse formats in order to provide complete and entertaining information. Finally, and regardless of the target segment, publications should be made during the week and outside of working hours